Barcelona Best Pictures

En Valencia Sailing el 2008.02.14

Taking advantage of the 3GSM World Congress that is currently taking place in Barcelona, the Swedish telecom giant presented yesterday (Wednesday) the brand new boat of its Volvo Ocean Race team, the Ericsson 3. In fact, PR representatives from Ericsson, repeatedly mentioned the race as an excellent vehicle to showcase their products. Valencia Sailing being a website mainly geared towards the America's Cup, the obvious question we had was, once the decision to sponsor a sailing team was taken, why did the...